Your parents worked the shift. You get to choose.
They took whatever hours they were given so you would have options. This is one of them. Every business in your city is fighting to show up on Google — learn to put them there and they will pay you every month to keep them there. That is SEO, and it is a skill, not a lottery ticket.
Free first callNo pressure, no scriptCourse from $397
Why we built this
You should not have to ask permission to bury your uncle.
Three days of ceremony. Noj Peb Caug on a weekday. A graduation two states away. Our people show up — that is not optional — and a time clock does not care. One column is the life most of us were handed. The other is the one a skill like this can buy back.
The 9–to–5 trap
- You ask permission to attend a three-day funeral
- Noj Peb Caug falls on a Tuesday and you burn PTO — if you have any left
- Second shift means you eat dinner alone and miss bedtime
- You trade hours for money, and you only get so many hours
- A raise means waiting a year and hoping someone notices
- The money stops the day you stop clocking in
- Your parents worked the line so you would have a choice — and you still don’t
The Txoj Kev path
- You are there for all three days, without asking anyone
- New Year, graduations, the shop opening — you just go
- You work after the kids are down, or before your shift, or both
- You build ranking pages that keep earning after the work is done
- Your income is tied to results you personally control
- The skill travels — St. Paul, Fresno, Wausau, anywhere
- You enjoy your tsev neeg now, not at 65
Txoj kev — the path
Five steps from zero to paid.
Our name means the path. This is it — in order, with nothing skipped between where you are now and your first client.
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Step 01
Learn how Google actually works
The three pillars, how search engines crawl and rank, and the myths that keep beginners stuck. No jargon, no assumptions.
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Step 02
Build a real website you own
Domains, hosting, WordPress, plugins and technical SEO — applied to a live site, not a slide deck.
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Step 03
Find the keywords that pay
Search intent, long-tail vs short-tail, topical maps and local SEO. You finish with your own keyword sheet.
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Step 04
Land your first paying client
Google Business Profiles, citations, pricing retainers, reporting — and the Upwork profile that gets you hired.
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The goal
Scale toward $10K a month
SOPs, VA management and the 90-Day Challenge — turning one contract into a repeatable book of business.
Where your first client comes from
You already know them.
Most people starting out have no idea who to sell to. You do. Every Hmong-owned business in your city is invisible on Google, and you have something no agency cold-emailing them will ever have — they already know your family.
Restaurants & grocers
The pho spot, the Asian market, the egg-roll caterer — all fighting to show up when somebody searches “Hmong food near me.”
Auto & trades
Body shops, mechanics, contractors and landscapers who get every job from word of mouth and nothing from search.
Insurance & tax offices
Agents and preparers whose whole book is referrals. Page one for “tax preparation” in your city changes that.
Salons, spas & studios
Nail salons, hair studios and photographers who live on Instagram and have never claimed a Google Business Profile.
Farmers-market growers
Family farms selling at market with no website at all — the easiest first win you will ever build.
Clan & community orgs
Nonprofits, associations and funeral-service providers that people search for at the worst possible moment and cannot find.
Module 7 covers how to price and pitch this without making it awkward at the next family gathering.
What the work looks like
You learn to move a business up the page.
SEO is not mysterious. You find the searches customers actually type, you build pages that answer them better than anyone else, and you earn the signals that tell Google to trust the site. Then you show the owner the graph.
- Track clicks, impressions and position in Google Search Console
- Report the movement to the client in plain language
- Turn that report into a retainer that renews every month
Illustrative example of the kind of report you learn to build — not client data.
The curriculum
Nine modules. Zero fluff.
Every module is taught by Joe or Chris and builds on the last. Open any one to see exactly what is inside.
01 Understanding SEO & Foundations Joe
- What SEO really is
- How search engines work
- The 3 pillars of SEO — on-page, off-page, technical
- SEO myths that waste beginners’ time
- The path to $10K/month
02 On-Page SEO Essentials Chris
- Titles & meta descriptions
- Headers & keyword placement
- Image optimization
- Internal linking
- E-E-A-T content basics
03 Off-Page SEO Basics Joe
- What backlinks are
- Anchor text
- White hat vs gray hat
- Directory submissions
- Guest posts & citations
04 Keyword Research Chris
- Keyword research & topical maps for local SEO
- Search intent
- Free tools — Ubersuggest, Keyword Planner
- Long-tail vs short-tail
- Build your first keyword sheet
- Keyword audits — national & local
05 Building Your Website Chris
- Domain & hosting knowledge
- WordPress setup — your first real website
- Basic plugins
- Technical SEO
- Google Search Console — link indexing, clicks, impressions, position
06 GMB Optimization Joe & Chris
- Optimizing Google Business Profiles
- GMB posts, attributes & services
- Site hierarchy (Core30)
- NAP consistency
- Citations
07 Monetizing Your SEO Skills Joe & Chris
- Offering SEO services
- Finding clients — including Upwork
- Pricing retainers
- Reporting results
- Building testimonials
08 Preparing for the Advanced Course Joe & Chris
- Review growth
- Troubleshooting common issues
- Time management
- Intro to SOPs & VA management
- The path to scaling & advanced SEO
- Using AI (Claude / ChatGPT) in your workflow
09 The Upwork 90-Day Challenge Joe & Chris
- Module 1 — setting up your Upwork foundation: account, profile, photo, niches
- Module 2 — tools & systems: connects, RSS & Chrome plugins, speed is king
- Module 3 — winning proposals with ChatGPT: templates & breakdowns
- Module 4 — building experience & portfolio: start small, case studies, client communication
- Module 5 — understanding Upwork payments: fixed vs hourly, contracts, milestones, fees
- Module 6 — the 90-day challenge: set up & learn, gain momentum, build authority, scale & systemize
Choose your lane
One skill. Two ways in.
Start with the core course and work it yourself, or apply for the advanced track when you are ready to scale past your own hours.
Basic
The complete core course, all nine modules.
- All 9 modules — foundations through monetizing
- Build and rank a real website you own
- Keyword research on free tools
- Google Business Profile & local SEO
- The Upwork 90-Day Challenge
- Taught by Joe & Chris
Advanced
By application. For graduates ready to scale beyond their own hours.
- Rank & traffic measurement
- Google Search Console in depth
- Conversion tracking & analytics metrics
- The monthly SEO routine
- SOPs, VA management & team building
- AI workflows with Claude & ChatGPT
Done-for-you & 1–on–1
Priced on the call — it depends on scope.
- Done-for-you builds for a residual-income model
- One-to-one consultation with Joe or Chris
- Direct review of your sites and campaigns
- Best for people already earning who want leverage
Prices in USD. The advanced, done-for-you and one-to-one tracks are confirmed on a call before anything is paid.
Questions
Nyob zoo — ask us anything.
I have never done anything technical. Is this too advanced?
No. Module 1 starts at what SEO actually is and how search engines work. If you can use a phone and a browser, you can follow the course. The website module walks you through domains, hosting and WordPress step by step.
Do I need to speak Hmong to join?
No. The course is taught in English. We built Txoj Kev Academy for the Hmong community because that is who we are and who we want to see win — but everyone is welcome.
Can I really get clients in my own community?
That is usually the fastest first win. Hmong-owned restaurants, auto shops, salons, insurance agents and family farms almost never have anyone doing their SEO, and most have not even claimed their Google Business Profile. You already have the trust that a stranger cold-emailing them does not.
I already work second shift. When would I even do this?
Most of our students do it in the hours they already have — after the kids are down, before a shift, on a day off. Nothing in the course is live-or-lose-it, and time management is covered directly in Module 8.
How much time does this take each week?
Most students work through it around a full-time job. The modules are built to be taken in order at your own pace, and time management is covered directly in Module 8.
Is $10K a month guaranteed?
No, and be careful of anyone who guarantees it. $10K/month is the target the curriculum is built toward. What you get is the full system, the instructors, and the 90-Day Challenge — the results depend on the work you put in.
Txoj kev — the path
Your family is not going to wait 40 years.
The skill is learnable. The clients are out there. The only thing that has to change is the day you start.
Free first callStraight answer either way